The 4 Branding Principles
Everything we do is deeply connected with the core four branding principles
Innovation
The company stands for original ideas that a select group of people absolutely love. The improvement can’t be marginal, but has to redefine the way we do things.
Differentiation
There are thousands of companies fighting for the same group customers. Successful brands stand for something very specific and different. Differentiation is incorporated in product, voice, audience and other factors.
Validation
Nobody would let a pilot operate without a licence. Same thing with companies. You need to instill trust and build a relationship, so that people are comfortable buying. What gives a company credibility? Results.
Cultivation
Strong brand grows beyond your company and stands for something much larger. It’s when you create a movement of brand ambassadors that contribute to your efforts and advance your company’s big mission.
